Prada

Candy

A colourful, pop and explosive launch experience for Prada's Candy fragrance.

Type
Website
Year
Client
Prada
My role
  • Interactive design
  • Front-end development
Prada Candy fragrance packaging beside the campaign portrait.
The vivid pink Prada Candy experience shown on desktop and tablet screens.

Working with TOBE, I built a rich interactive experience across desktop and tablet, using HTML5 canvas to blend animation, illustration, video and audio.

The Prada Candy launch screen displayed on a black tablet.
Three illustrated Prada Candy characters presented on the tablet experience.

The completed site was handed to Prada for integration into its platform ahead of launch.

An illustrated character delivering a playful fragrance message on the pink interface.
Two Prada Candy characters embracing within the desktop website.
The Prada Candy navigation and illustrated content adapted across two mobile screens.
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