Hemma

Hemma Magazine

A digital home for a Swedish lifestyle magazine balancing tradition and modernity.

Type
Website
Year
Client
Hemma
My role
  • Interactive design
  • Development
Hemma Magazine branding applied to a translucent gold chair.
A stack of bright yellow Hemma Magazine launch publications.

Hemma was created by Sara Norrman, formerly of Wallpaper*. I built the front and back end in time for its London Design Festival launch, with desktop, tablet and gesture support.

The Hemma Magazine home page displayed within a laptop screen.
A Hemma category page featuring Scandinavian interiors and editorial links.
A grid of Hemma articles with photography, headlines and category navigation.
An editorial feature pairing Swedish landscape photography with a portrait.
A food feature combining preparation photography with a two-column recipe.
A Hemma travel page led by a photograph of a television installed in woodland.
A design article featuring the gold chair used in Hemma’s launch identity.
The website image viewer showing the gold chair against a white background.
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